As search engines become more optimized for finding particular content, voice assistants become more important. Nowadays, no one has the time to type out their search query, so answers are required immediately. How do you get there? Let’s talk about this today.
How to Optimize Your Content for Voice Search
Natural language processing (NLP), or voice assistants, are artificial intelligence models that understand search queries just like humans. Using NLP, Google understands a search query semantically, meaning it can trace the intent of the search rather than just the vocabulary. Whenever you are voice searching for a particular theme or product, the Google voice assistant takes a sample of quality content and reads it to you.
You might be in a fix that how you make sure that ALEXA, Google Assistant, or any other voice assistant chooses you. Just chill, we are there to make things easy for you. All you have to do is optimize your content and set clear your NAP (Name, Address, and Phone) details. Now how do you do that? Stay tuned and keep reading.
Begin with a to-the-point answer
This can be better explained with an example, for instance, you run a cooking-based blog and would like to talk about the use of star anise in the biryani, regarding how it enhances the taste and aroma of the dish. Just in case you want to enhance the quality of your content to be found by the voice assistant write a concise and comprehensive answer at the beginning of your blog on what you are talking about such that the A. I crawler finds the answer snippet as early as possible.
Use appropriate keywords
Just as you need appropriate keywords to rank in the SERP pages, similar is the case with the voice assistant, if the AI crawler finds relevant content correlating to the search intent then immediately you would get to hear the answer to your voice query. This only happens with the proper synchronization of the keywords arranged in a manner that matches the search query.
Put relevant media and info-graphics
Just as you need to appeal to your audience for reading your content, similarly you need to do the same for Google A.I crawler or the voice assistant. Optimized content with the proper arrangement of relevant images makes the total package a more convincing experience.
Do not exaggerate
When you are typically targeting your content you need to make it clear in your mind that you need to speak what you know about your topic in an accurate and precise manner instead of overloading your content with unnecessary information.
Optimize your Google business profile
There are local searchers out there who want to find a place like yours in their area or know who you are and want to learn more about you. In those cases, you want to show up in the local map pack when people voice search “Best Biryani Blog”. You also want the voice assistant to give correct information when people inquire about “X company’s business hours” or “Y business’s address”.
There are several things to say here. One is that showing up in the local map packs, whether it’s through voice or traditional search is all about optimizing your Google Business Profile to the max. That means including hours, addresses, photos, services, a website link, and reviews, reviews, reviews! Soliciting good reviews from happy customers is one sure way to succeed as a local business.
It helps people to know they’re going to have a good experience with your company. It also shows Google that this is a business that people find useful, so it will keep showing it to searchers. Also, since mobile devices are where voice searches occur, be sure to optimize the mobile version of your website so that anyone wanting to learn more has a good experience on your site.
Conclusion
Voice assistant is our future in searching for our likes and dislikes, and we as a community should take up the necessary steps in optimizing ourselves with the change. As a result of this article, you should be able to align your content so that the voice assistant chooses you & your services for the user. Understanding the basics of SEO voice assistant can help you in the long run with consistent expansion and goodwill.
