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How can you optimize your on-page SEO?

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On-Page SEO mainly refers to the optimization that is done with content on-site. It plays an important role in stepping up the rank of the content in SERP and plays a significant role in making the content visible in the SERP. If you want you’re content to be found with ease then optimizing your on-page SEO is a must. How can On-page SEO influence your Rankings? For making your content stand out, you need to focus on the keyword alignment of your content. If you are not a very novice guy writing content and have an idea regarding SEO then you would be having an idea regarding keyword research. For doing keyword research there are a variety of tools such as Google Search Console. The trick is to use keywords that align with the search query of the users. As we extend our talk on On-page SEO then we should also be mentioned what other steps you can take to optimize your On-page SEO. So here we go- Get clear heading and sub-heading As you present your content in the digital publication you need to add an H1 tag in your heading. The title or main heading is an HTML Tag that should be used on every web page. It is basically a directional that will help the users get a cue about the content of the page. It would be better if you were to add query-based keywords in your H1 tag. SEO Title should be attractive enough Many times it may happen that you are not able to include a keyword in your H1 Tag and also want to ensure that the visitors do come in, then what do you do? You can always add the keyword in your SEO title and make it a bit alluring. The SEO title is one of the most important factions of On-page SEO and you can use it effectively to gain up ranks. Meta-Description should be compatible You might be aware of the reading span of the readers these days, Meta-Description is just for those impatient readers who want to check it in fast and move on to the next option if it does not fit their bills. Adding keywords after good research may help you rise up the SERP ranks. Besides a perfect meta-description plays a great role in On-page SEO optimization. Crisp URL If you want to succeed in the on-page SEO domain then mastering the art of URL preparation is a must for you. Adding a keyword in the URL would be the icing on the cake. Make sure that your URL is not very long and simultaneously not very short. Focus on Internal and External links On-page SEO also includes working on internal working on internal and external links on your site. Internal links lead to other pages within your site and external links lead outside of your site. Both types are very important, but in general, any links help navigate search engines and also users find relevant content. In the case of linking internally, you are also helping to rank your other pages on the site and giving them authority. When you link externally, you are showing that the content on your site is backed up by other sources, which makes you appear to be credible. Conclusion Just as in real life only crude talent does not shine up, for the talent to shine you need the proper strategy and planning. This is what On-page SEO does for you, optimizing your page in a secure manner. If you have found this article to be helpful stay connected with JAMTION for more articles.

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How can SEO Help you Become the First Choice of Voice Assistant?

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As search engines become more optimized for finding particular content, voice assistants become more important. Nowadays, no one has the time to type out their search query, so answers are required immediately. How do you get there? Let’s talk about this today. How to Optimize Your Content for Voice Search Natural language processing (NLP), or voice assistants, are artificial intelligence models that understand search queries just like humans. Using NLP, Google understands a search query semantically, meaning it can trace the intent of the search rather than just the vocabulary. Whenever you are voice searching for a particular theme or product, the Google voice assistant takes a sample of quality content and reads it to you. You might be in a fix that how you make sure that ALEXA, Google Assistant, or any other voice assistant chooses you. Just chill, we are there to make things easy for you. All you have to do is optimize your content and set clear your NAP (Name, Address, and Phone) details. Now how do you do that? Stay tuned and keep reading. Begin with a to-the-point answer This can be better explained with an example, for instance, you run a cooking-based blog and would like to talk about the use of star anise in the biryani, regarding how it enhances the taste and aroma of the dish. Just in case you want to enhance the quality of your content to be found by the voice assistant write a concise and comprehensive answer at the beginning of your blog on what you are talking about such that the A. I crawler finds the answer snippet as early as possible. Use appropriate keywords Just as you need appropriate keywords to rank in the SERP pages, similar is the case with the voice assistant, if the AI crawler finds relevant content correlating to the search intent then immediately you would get to hear the answer to your voice query. This only happens with the proper synchronization of the keywords arranged in a manner that matches the search query. Put relevant media and info-graphics Just as you need to appeal to your audience for reading your content, similarly you need to do the same for Google A.I crawler or the voice assistant. Optimized content with the proper arrangement of relevant images makes the total package a more convincing experience. Do not exaggerate When you are typically targeting your content you need to make it clear in your mind that you need to speak what you know about your topic in an accurate and precise manner instead of overloading your content with unnecessary information. Optimize your Google business profile There are local searchers out there who want to find a place like yours in their area or know who you are and want to learn more about you. In those cases, you want to show up in the local map pack when people voice search “Best Biryani Blog”. You also want the voice assistant to give correct information when people inquire about “X company’s business hours” or “Y business’s address”. There are several things to say here. One is that showing up in the local map packs, whether it’s through voice or traditional search is all about optimizing your Google Business Profile to the max. That means including hours, addresses, photos, services, a website link, and reviews, reviews, reviews! Soliciting good reviews from happy customers is one sure way to succeed as a local business. It helps people to know they’re going to have a good experience with your company. It also shows Google that this is a business that people find useful, so it will keep showing it to searchers. Also, since mobile devices are where voice searches occur, be sure to optimize the mobile version of your website so that anyone wanting to learn more has a good experience on your site. Conclusion Voice assistant is our future in searching for our likes and dislikes, and we as a community should take up the necessary steps in optimizing ourselves with the change. As a result of this article, you should be able to align your content so that the voice assistant chooses you & your services for the user. Understanding the basics of SEO voice assistant can help you in the long run with consistent expansion and goodwill.

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How can your content be mobile-compatible with a steady rank?

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Just like post the covid-19 period wearing the mask has become a new normal, and so is it with the Google algorithm where past the few years mobile-first indexing has become the new norm to be followed. In this article, we talk about 5 practices that you can use to follow mobile-first indexing. So let’s begin- Your website should be mobile friendly The thing is to make it a practice that the mobile users should be getting the same stellar experience just as the desktop visitors get. Now how do you do that-? Responsive design The content which you provide should have the same response in mobile just as it does on desktop. The design should be able to serve the same HTML code on the same URL regardless of the user’s device. Dynamic Serving To get this feature in your website user experience you can rely on user-agent sniffing and vary: user-agent HTTP response to serve a different version of the HTML to different devices. Separate URLs Like dynamic serving, this configuration relies on the user-agent and Varies HTTP headers to redirect users to the device-appropriate version of the site. Mobile & Desktop Experiences should be the same This algorithm was added by Google in Jan 2020, and the big emphasis was on providing an identical experience on mobile and desktop. By the term same experience, the following was meant Increase the feasibility of Google access to your content Make sure that Google can access and render your mobile page content and resources. Use the same Meta robots tags on mobile and desktop sites. If you use a different Meta robots tag on the mobile site (especially the no index or no follow tags), Google may fail to crawl and index your page when your site is enabled for mobile-first indexing. Don’t lazy-load primary content upon user interaction. Google won’t load content that requires user interactions (for example, swiping, clicking, or typing) to load. Let Google crawl your resources. Some resources have different URLs on the mobile site from those on the desktop site. If you want Google to crawl your URLs, make sure that you’re not blocking the URL with the disallow directive. Check the visual content Make sure that the images on your mobile site follow the image best practices. In particular, we recommend that you: Provide high-quality images. Don’t use images that are too small or have a low resolution on the mobile site. Use a supported format for images. Don’t use unsupported formats or tags. For example, Google supports SVG format images, but our systems can’t index a .jpg image in the <image> tag inside an inline SVG. Don’t use URLs that change every time the page loads for images. Google won’t be able to process and index your resources properly if you use constantly-changing URLs for them. Make sure that the mobile site has the same alt text for images as the desktop site. Use descriptive alt text for images on your mobile site as you do on your desktop site. Additional Advice Make sure that the error page status is the on both the desktop and mobile sites. If a page on your desktop site serves normal content and your mobile site’s version of that page serves an error page, this page will be missing from the index. Make sure that your mobile version doesn’t have fragment URLs. The fragment part of the URL is the end of the URL that starts with #. Most of the time, fragment URLs are not indexable, these pages will be missing from the index after your domain is enabled for mobile-first indexing. Ensure that the desktop versions that serve different contents have equivalent mobile versions. If different URLs redirect to the same URL, for example, the homepage, on mobile devices, after your domain is enabled for mobile-first indexing, all these pages will be missing from the index. Verify both versions of your site in the Search Console to make sure that you have access to data and messages for both versions. Your site may experience a data shift when Google switches to mobile-first indexing for your site. Check hreflang links on separate URLs. When you use rel=hreflang link elements for internationalization, the link between mobile and desktop URLs separated. Your mobile URL’s hreflang must point to mobile URLs, and similarly, desktop URL hreflang must point to desktop URLs. Ensure that your mobile site has enough capacity to handle a potential increase in crawl rate on the mobile version of the site. Verify that your robots.txt.directives work as you intend for both versions of your site. The robots.txt file lets you specify which parts of a website may be crawled or not. In most cases, use the same robots.txt directives for both mobile and desktop versions of your site. Use the correct rel=canonical and rel=alternate for a separate URLs site setup. Conclusion As android gets more dominant among users, Google also propels up with mobile-first indexing. This article just discusses the basic requirements of your content to get optimized with the mobile indexing module, to help you stay in the race for the long run.

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