Nippon
India Mutual Fund

UX // UI

Nippon India Mutual Fund is the fifth largest mutual fund house by asset size in India. The fund house manages assets worth (AUM) of 2.05 lakh crore for the quarter ending in March 2020. The asset size of the fund house increased by 0.25% from its December 2019 quarterly figure. The fund house has been around nearly 20 years.

Client Requirement

An effective interface design for the partners (brokers) of Nippon India Mutual Fund to easily manage accounts of Investors, be updated with campaigns etc.

Our Strategy

We started design from prototypes for each of the module. Starting from white board to High Fidelity design we are catering all modules successfully.

Our Job

We had an user research, planned as per. After finalization of white board we have designed the prototypes in Figma and shared the final design assets in Zeplin.

Challenges Faced

Creating Online existance for the clients

Data Fetching

Easy to update site development

Easy to optimize site development

Smooth Site Operation

Planning

The Nippon Indian Mutual Fund were projected with the strictest sense of advertisement planning and execution. From creating the online visibility of the client to bringing the brand among the first ranks of the page with the super-effective keyword strategy took the company to the helm of its demand.

Strategy

Nipon Indian Mutual Fund was one of the successful projects where the formulated strategy worked towards tremendus success. Comprising of identyfing the target audience, buliding brand image. Strong online visibility through content marketing and influencer collaburation added with local advertising.

Solution

Nipun Indian Mutual Fund was given wholesome up thrust in the digital domain with responsive website, 360 degree digital solution, ranking on first page in keywords, google business maintenance, active social media engagement, followed by branding solution with all kind of creatives. The page was optimized with blogs and videos.

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